Brand Strategist & copywriter
Creating impact
More than 20 years of experience developing brand strategies and messages that count
Background
From Journalist to Brand Strategist
I started as a sports reporter and columnist for the three-time Pulitizer Prize-winning Anchorage Daily News. (Don’t be impressed. I didn’t have much to do with those awards.) Alaska is a great place when you’re young. Because then you can enjoy the winters.
So, hello North Carolina! I transitioned into helping brands win, working at the Bouvier Kelly advertising agency and the Stealing Share brand firm for more than 20 years. COVID hit and it was time to take what I’ve learned and apply it to the digital world. For the past four years, I have served as the Senior Brand Strategist for eDesign Interactive, the messaging guru of a sort, on fractional basis.
We have created numerous award-wining websites that not only tell a story. They create a powerful emotional preference for the brands.
Beyond that, I work with agencies and companies who are looking for that punch, to bring their story or the story of an agency’s clients into that powerful realm where audiences see the brands as something they can’t live without. Let me show you how.
Brand Strategist & Copywriter
As a brand strategist and copywriter, I bring a proven blend of strategic thinking and science to every project. Understand your audience. Know your competition.
And get out of your own way. I ensure your story and positioning is clear, compelling, and unlike anything else in your industry.
GET YOU STORY RIGHT
Designed to create preference
“Only your brand can create preference enough to add customers and keep current ones loyal. Your audiences need to see you as such a powerful self-reflection of themselves they are incapable of choosing anyone else.”
- Michael Van Ausdeln, The Financial Brand